Pretty Heroic – Communicating the Impact of Landscape Architecture on Public Welfare
CLARB Wayne Grace Memorial Student Competition 2015
This competition was organized by CLARB – the Council of Landscape Architectural Registration Boards, which establishes and promotes professional licensure standards for landscape architects in the US. The challenge was based on a research report that highlights seven different ways in which landscape architecture positively impacts on public welfare. The task was to convey one or more of these aspects to the general public in a way that is creative, easy to share, clear, concise and persuasive.
My entry was a short video animation. I strived to bring the thorough research report down to a clear and straightforward gist, and convey it in a simple and playful manner through a relatable narrative. My video highlights how many things we take for granted in our everyday surroundings are in fact deliberately designed, and how the design impacts on our environment, our communities, and our lives. In the light of this, landscape architects are pretty heroic! Besides the video here shown, my submission also included a pitch where I described the rationale behind my entry, and how it can be developed further and used by CLARB to grow a more comprehensive communications campaign.